Merson Signs recently completed the signage rebrand of over 300 branches for Bank of Scotland, part of the Lloyds Banking Group. The implementation of this branch rebranding program followed an extensive design and development phase, which began in January of 2010.
Having delivered previous rebranding rollouts for the Bank, in 2000 and 2003, and having also worked recently with RBS, Santander and Standard Life, Merson were very well qualified to deliver this large-scale signage project.
MSD, our sign design division, took Allen International’s fascia design concept and, working closely with them and the bank’s own brand managers and designers, developed a range of sign types which displayed the Bank of Scotland brand in an appropriate manner whilst balancing all the other design criteria in line with their stated objectives, including cost and sustainability.
One factor that had to be carefully considered during the design-phase was gaining advertisement consent from local authorities throughout Scotland. With Bank of Scotland’s branch network including many historical and listed buildings, creating and refining a design concept that fitted in with a range of surroundings was a key design requirement. Our project management team took full control of the planning application process – spending over 2 months liaising with local authorities around the country to ensure consent was gained for all 300 branches.
Manufacture and installation of the signage then got underway, with a phased installation program implemented, structured to complete major cities first before progressively moving to less populous areas in a geographically efficient sequence. With manufacturing facilities in both Glasgow and London and a national network of installation teams, Merson were able to complete such a large-scale project ahead of time, on budget and to the client’s complete satisfaction.
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