With a career spanning over 25 years in the signage industry – Sales and Marketing Director Gavin McMurray has witnessed some radical changes to the products and services offered to Merson’s customers. We sat down with Gavin recently, and asked for his thoughts on the past, present and future of signage.
Tell us about your role at Merson Group
I look after the sales and marketing function for the Group, across our many diverse Group businesses. I am excited about how we can connect the various related businesses within the Group to provide some unique joined up offers to the marketplace – watch this space!
Where do you fit in to the wider project delivery team?
When it comes to project delivery my role, and that of the Sales and Key Account Team, is to be the customer’s representative – to look after their interests and ensure they get what they expect when they expect it. Thankfully this is an easy task due to the vast capability and experience of everyone on the delivery side of the business!
You have helped deliver many national rebrands over the years. What is the most challenging part of working on these large-scale projects?
Programme slippage is probably the most frequent culprit – the thing that makes a tricky job even trickier. At Merson we realise that this is the unfortunate reality when you are working with large business with multiple stakeholders in markets that are more fluid than ever. We have to understand that our customers have many constraints placed upon them and ever-changing needs so if they need to change mid-stream we need to be dynamic enough to respond to that reality and deliver – rather than moaning about programme delays.
Merson Group recently completed the acquisition of ASG in what was a very big move in the industry. Tell us more about the acquisition and what will this mean for your customers.
In a nutshell everything that is great about merson and everything that is great about ASG. The complimentary fit of the two businesses is fantastic – definitely a case of the whole being greater than the sum of the parts.
Which is the most interesting project you have worked on over the past 12 months?
You have been working in the sign industry for over 25 years, what has changed the most in that time?
The amount of grey hair I have. The three most significant changes are the advent of vinyl letter cutting machines in the 80s, the rise of digital printing in the 90s and the wholesale switch to LED lighting in the noughties.
Looking ahead over the next 5 years, what is coming up that clients might not be aware of?
Sustainability is going to creep up everyone’s agenda – and rightly so. This will have a greater impact than many people imagine and be about much more than just changing to new materials. Design, manufacturing process and project delivery method will all make significant contributions, as will closer design and working partnerships with interfacing contractors. Nothing stands still – and nothing is ever new!