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Merson Group Announces Acquisition of ASG

Gavin McMurray - Monday, July 27, 2015
Today we are delighted to announce the acquisition of sign manufacturer ASG in a deal backed by Maven Capital Partners and HSBC. 

Similarly to our core sign business Merson Signs, ASG has over 50 years of sign industry experience and offers design, project management, manufacture, installation and maintenance services for some of the UK’s largest brands. 

This move is an exciting step in Merson Group’s development. It will create a UK and European sign business with an unrivalled range of skills, capabilities and resources to deliver all aspects of major signage projects. 

The acquisition will also allow both Merson Signs and ASG to offer a wider range of products and services to our clients, delivered using the combined resources of each company’s highly-skilled design and implementation divisions. All aspects of the two businesses’ operations are complementary including customer bases, locations, senior management skills and production facilities.

We are also very happy to confirm that ASG’s founder and Managing Director, Sean Lloyd, will join the Merson Group board, bringing with him a wealth of experience and industry-leading design expertise in the use of extrusions for signage and retail environments.

Roddy Angus, Merson Group CEO, commented “Having worked alongside ASG for a number of years, it became clear it would make an excellent addition to our group of businesses and we are delighted to make this announcement today and to welcome Sean and everyone at ASG to the Merson team.”

More about Merson Group



Merson Group is a specialist group of companies that deliver all elements of signing and external façades for major branding, architectural and infrastructure projects in the UK and internationally. Its businesses include sign and wayfinding design, sign manufacturing and installation, point of sale hardware installation, design manufacture and installation of rainscreen building facades and industrial gutter manufacturing. Merson Group is wholly owned by DIO Ltd, its parent company.

Find out more at mersongroup.com

More about Merson Signs



Founded in 1938, Merson is one of the UK’s leading commercial signage manufacturers providing seamless end-to-end delivery of signage projects to its blue-chip client base. The company has been involved in a number of high profile projects including Heathrow Terminal 5, the rebranding of Lloyds Bank and the London Olympics 2012. Services provided include initial design, sign manufacture, installation and project management followed up by on-going maintenance. Headquartered in East Kilbride, with further sites in Luton and Chessington. 

Find out more at merson-signs.com

More about ASG



ASG is a UK based signage manufacturer with 50 years of industry experience working for the largest names across all industry sectors. The company is located in Basildon, Essex where it operates from a dedicated 98,000 sq ft manufacturing & office space. It provides conceptual design, project management, manufacture, installation and maintenance for some of the biggest names on a national and global scale. Key customers include Tk Maxx, Iceland, Tesco, Virgin Active and Enterprise Rent-a-Car.

Find our more at asg.co.uk