We’re delighted to announce that Merson has been recognised by BSGA with three Highly Commended certificates. The first was for our work with Halifax in the category of ‘Roll-Out Programme of the Year’, and two more for our involvement with British Land Retail Parks under the headings of ‘Retail Signage of the Year’ and ‘Wayfinding Scheme of the Year’.
British Land Retail Parks
Building on our previous successes of providing signage schemes for retail parks, we worked closely with top London designers Portland Design on the technical design and construction methods required for their unique family of signs for British Land’s retail parks. Prior to the development of these wayfinding totems, all the individual British Land retail parks had their own type of signage and therefore lacked a uniform design. The remit for this project was to develop a signage concept that would provide consistent branding across all British Land’s retail parks.
We were tasked with delivering innovative new brand signage for Halifax and were contracted to provide upgraded signage packages at over 350 branches across the UK, over an 18-month period. We collaborated closely and had many sessions with M Worldwide to come up with the best direction and design for the new signage. Some branches received a light upgrade consisting of a brand refresh, while others were given a full upgrade, with their signage replaced and refurbished on both the interior and exterior of the branch.
Here’s what our clients had to say about our performances in these rewarding projects;
“British Land were thrilled with our concept design for their retail park signage but next came the major challenge of finding someone who could turn our challenging concept into reality. Merson Signs quickly emerged as the preferred delivery partner due to their construction design expertise, can-do attitude and responsiveness. Our selection proved to be the correct one when Merson delivered the first retail park with the new signage - identical to our concept visuals. This is one of the most rewarding things a designer can see and our client, British Land, was equally impressed with the finished product.”
“Working with Merson on the development of the new Halifax high street branding was a really engaging and productive process. Being able to literally “play” in our studio with lighting, materials and forms led to new design ideas and resulted in the suite of solutions that were ultimately adopted. The concave Halifax fascia is piece of design work we are particularly proud of and is one of the best looking fascia on the high street today.”
Halifax retail designers for Lloyds Banking Group
Click below for full project details: