Gatwick Express is a premium service running directly from London Victoria to Gatwick Airport; trains depart every 15 minutes and the journey takes only 30 minutes. It is a very popular option, particularly for business travellers and London tourists.
The Gatwick Express has been in operation since 1984, with the last rebrand in the early 2000s. This rebrand in 2016 coincided with the introduction of new, more luxurious Bombardier trains to the fleet. Furthermore, Govia Thameslink Railway (GTR), the current franchise owners, wanted the superior Gatwick Express service to be more distinctive and separate from the main Gatwick Airport station. Like any other busy international airport, Gatwick is served by trains from all over the South of England. They are all operated by GTR, however they were running alongside the Gatwick Express with no clear separation between them. This arrangement did not match the exclusivity of Gatwick Express; therefore, its superior service was less apparent to the passengers who would be paying the premium fare. The rebrand sought to separate Gatwick Express from the other areas of London Victoria and Gatwick Airport stations.
This was achieved through new red and white branding, implemented with new vinyl graphics on the doors and walls; a new red frieze and an upgraded portal at Gatwick Airport, providing live flight information and direct access to the platform. In addition to this the existing white panels were resurfaced to ensure they were immaculate and so able to enhance the new branding and signage.
The rebranded Gatwick Express services at London Victoria and Gatwick Airport stations were open to passengers in August 2016.